case study · in store activation · april 2026
unfeigned x the wolves
for a day, the unfeigned boutique on rue de la perle became an atelier. tiffany, the artist behind the wolves, led live hand embroidery for press, stylists and creators.
the brief
- date
- thursday 23 april 2026
- place
- unfeigned boutique, 22 rue de la perle, paris 3
- format
- two guided embroidery workshops, then an evening cocktail with live customization
- carnet.
- concept, guest curation, press and talent invitations
in numbers
- 2embroidery workshops led by the artist
- 6places per workshop, to keep it close
why workshops
small sessions of journalists, stylists and creators, each sitting with the artist. an embroidered piece takes time, and that time is when people talk about the brand, and remember it.
what we keep from it
small formats work when the product has a craft to show. nobody forgets the piece they embroidered themselves, even when the stitches are not perfect.
next case
bluemarble spring summer 2027