case study · paris fashion week menswear · june 2026
bluemarble spring summer 2027
an immersive presentation in a scenography by harry nuriev at crosby studios. carnet. led press relations for international and european media, alongside kmjr for the united states.
the brief
- collection
- bluemarble spring summer 2027
- date
- wednesday 24 june 2026, 5 to 9 pm
- venue
- crosby studios, 8 rue des beaux arts, paris 6
- scenography
- harry nuriev
- format
- live and open presentation, with direct access to the designer
- carnet.
- press relations for international and european media
in numbers
- 160confirmed guests across press, talent, styling and culture
- 16editorial placements
- 40+instagram stories reshared by editors and cultural figures
- 6territories: france, united states, united kingdom, italy, japan, spain
the idea
anthony alvarez built the collection around roger caillois, his collection of minerals and his writing on games. hand embroidered stones, connect four buttons, patchwork and tie dye carried the idea into the clothes.
an idea that clear gives every editor the same first sentence. it was picked up in france, italy and the united states.
where it landed
vogue runway, wwd, essence, madame figaro, fhcm.
the impression, pause magazine, fucking young!, essential homme, a shaded view on fashion, milano finanza, fashion network, fashionsnap japan.
what we keep from it
coverage went live within 24 to 48 hours and kept coming through the following week. a four hour open format let press, stylists and talents arrive at their own pace, and gave each of them direct access to anthony alvarez.
next case
ouest paris fall winter 2026