case study · paris fashion week menswear · january 2026
ouest paris fall winter 2026
no runway. the house chose a live photoshoot open to guests, a press breakfast, and arthur robert there to talk about the collection.
the brief
- collection
- ouest paris fall winter 2026
- format
- live photoshoot open to guests, no runway
- moments
- press breakfast, conversations with arthur robert, live shooting
- carnet.
- press relations and friends of the house
in numbers
- 230guests over the day: press, cultural platforms, creators, friends of the house
what it produced
most of the coverage went live the same day: interviews filmed on site, the shoot documented in real time, close ups of denim, tailoring and accessories.
numéro berlin, schön magazine, decide magazine, nss magazine and nss france, arrêtez tout, têtu. jk space, crush fanzine and salut les garçons on the cultural side.
how it was read
editors wrote about masculinity, the body and the garment, and the tension between workwear, craft and visual culture. the format itself became part of the story.
what we keep from it
a runway gives you fifteen minutes. a presentation gives people time to understand a collection, and to talk to the person who made it. for a young house, that access is the strongest story.
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